You have to give the people what they want. If you've followed the Big Ten long enough, then you no doubt know about the Big Ten "maps" commercial that flies through the country, showing each of the Big Ten schools set to music as each is highlighted. It has been a part of the commercial programming on the Big Ten Network for years and had to be updated when Maryland and Rutgers joined the conference in 2014.
It has a bit of an underappreciated following and was a topic at Big Ten media days. Many wanted to know what would happen to the commercial and if it would be updated with the former Pac-12 teams, Oregon, UCLA, USC, and Washington joining the conference. Commissioner Tony Petitti even addressed it when everyone gathered in Indianapolis for the annual media event, basically saying to be patient.
Fast forward to today, the official date that the four new teams join the conference, and the Big Ten has released the new, updated, and improved commercial that has all 18 Big Ten programs and locations in the mix. And yes, it's a beautiful thing if you are into that type of thing.
You have to love it, and we'll love things even more when all of these massive matchups with the new teams begin during football season in the fall.