If Rick Ross ever wanted to capitalize on his franchise ownership and get himself into wrestling, this might be the perfect opportunity. On Thursday WWE announced a SummerSlam 2024 partnership with the chicken chain Wingstop that will include both in-ring branding as well as some wrestler appearances during the weekend of related events.
Here's the press release in full:
WINGSTOP TO SERVE AS PRESENTING PARTNER OF SUMMERSLAM ® 2024
STAMFORD, Conn., August 1, 2024 – WWE®, part of TKO Group Holdings (NYSE: TKO), today announced that Wingstop (NASDAQ: WING) – the hottest restaurant brand specializing in cooked-to-order chicken wings in bold, distinctive flavors – will serve as the presenting partner of SummerSlam 2024 on Saturday, August 3 at Cleveland Browns Stadium in Cleveland. The partnership includes two corner mat signage placements, marking the first time in company history that the ring canvas will feature this exclusive branding.
In addition to its premiere designation as the presenting partner of SummerSlam 2024, Wingstop will present the SummerSlam Kickoff Event on Friday, August 2 which streams live in the U.S. exclusively on Peacock. The partnership also includes a customized video campaign featuring WWE Superstars Rey Mysterio and Braun Strowman which will air across WWE programming this summer.
Scroll to Continue with Content“Alongside our partners at Wingstop, we are excited to unlock new branding opportunities from ring mat placements to a unique Presenting Partner campaign,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO.
WWE Superstars Drew McIntyre and Bayley will host a meet and greet at a local Wingstop restaurant in Cleveland at 439 W. Bagley Road in Berea, OH on August 2, from noon to 2 p.m. ET in advance of SummerSlam 2024. They will sign autographs, take pictures with fans and indulge in cooked-to-order, craveable wings and chicken sandwiches, from the most iconic flavors like Lemon Pepper, Mango Habanero and OG Hot, to the newest menu add – Hot Honey Rub.