There is some debate that Shedeur Sanders could go No. 1 overall in the 2025 NFL Draft. The son of NFL Hall of Famer Deion Sanders is set to headline the Colorado offense once again in 2024, with the hopes of bouncing back after a rough skid to end the 2023 season.
While you can argue whether or not he deserves to be the first name off the board at next year's draft, there is no debating where he ranks among NIL deals.
Sanders is rated as the highest-grossing NCAA athlete when it comes to NIL money. The Buffaloes quarterback is the only player with an On3 NIL valuation above $4 million — putting him ahead of his teammate Travis Hunter, LSU gymnast Livvy Dunne, and Texas QB Arch Manning.
With another year of Sanders being one of the most recognizable names in college football, there's a good chance that value goes up by the time the 2025 NFL Draft comes around.
MORE: Was Shedeur Sanders snubbed of All-American preseason nod?
Here is how much money Sanders is making through NIL in college.
How much money does Shedeur Sanders make?
Sanders' NIL valuation comes in at $4.7 million, according to On3. Not only is it the highest valuation in college football, but it's the also most out of any current collegiate athlete.
He has amassed over $2.5 million followers on social media, including 1.8 million on Instagram and over 607,000 on TikTok.
It certainly helps that Shedeur's father, Deion, is one of the most-discussed coaches in college football. "Coach Prime" is set for his second season at the helm of the Buffaloes football program, and he has a knack for finding ways to get into headlines on a consistent basis.
On the field, Sanders is regarded as one of the top quarterbacks in college football this season. Last year with Colorado, he completed 69.3 percent of his pass attempts for 3,230 yards, 27 touchdowns, and three interceptions. He also added four rushing touchdowns on the ground.
Shedeur Sanders NIL deals
Sanders has inked a number of lucrative NIL deals, including ones with Gatorade, Beats by Dre, Google, and KFC.
Here is a look at some of his NIL deals and her advertisements with each brand.
Gatorade
Beats by Dre
AT&T
KFC
@whistle #ad Big bro or little bro, who can find the better deal? @Shedeur Sanders @Shilo Sanders Shop with @Google ♬ original sound - Whistle
Oikos
Smoothie King
@shedeursanders Order "The Shedeur" @smoothieking - it's legendary🥤👊🏾#powerthrough #smoothieking #ad ♬ original sound - Shedeur Sanders
Mercedes Benz