It's safe to say Tennessee's quarterback Will Levis enjoys mayonnaise more than the average person. So much so that he wouldn't mind smelling like it, too.
Levis is partnering with Hellmann's to promote one of the most unique brand deals in the history of the NFL: Will Levis No. 8, Parfum de Mayonnaise.
Yes, you read that right. The second-year Titan is launching his own perfume courtesy of the condiment brand so that everyone can bask in the scent of mayo, among other supporting notes.
Here is everything you need to know about the pungent product and Levis' love for the popular condiment.
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Will Levis mayo perfume, explained
Hellmann's released an ad featuring Levis to announce his perfume Tuesday morning. Other than a waft of mayonnaise accord, the scent offers notes of tart lemon, coffee, musk and creamy vanilla.
The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann's Mayonnaise (@Hellmanns) August 13, 2024
The perfume isn't the first interaction between Levis and the mayo company. The Titans quarterback went viral while he was in college at Kentucky for putting the condiment in his coffee as a creamer replacement, hence notes of both appearing in the scent.
Though he really drinks his morning brew with one cream and one sugar, the stunt drew the attention of Hellmann's. In August 2023, Levis became the brand's athletic spokesperson, receiving a lifetime endorsement deal and infinite supply of mayo.
Reactions to Will Levis mayo perfume
Naturally, social media is having a field day with Levis' latest brand deal. Here are some of the best reactions so far.
Opposing QB’s trying to say hut when everyone in Nissan Stadium got on that Will Levis No 8 cologne
— Artist Formerly Known as Derrick Henry’s Stiff Arm (@traviebird00) August 13, 2024
pic.twitter.com/5zxtf159wd
Finally
— Will Compton (@_willcompton) August 13, 2024
Someone leading the charge for mayonnaise and giving it the spotlight it deserves
I will go into the depths of hell for you @will_levis pic.twitter.com/OQzpnKIxQb
Wife: Travis seriously just this one time I’m asking you not to buy the Will Levis Mayo cologne
— Artist Formerly Known as Derrick Henry’s Stiff Arm (@traviebird00) August 13, 2024
Me:
pic.twitter.com/CqxTDbRh0C
— Duke's Mayo Classic (@DukesMayoBowl) August 13, 2024
MORE: Why Will Levis puts mayo in his coffee, eats bananas whole
How to buy Will Levis mayo perfume
Of course, the Titans' quarterback isn't the only person who can enjoy the tantalizing odor of mayonnaise and coffee. Levis's No.8, Parfum de Mayonnaise, is available in limited daily supply on willlevisnumber8.com. The scent is marked at $8 apiece and appears to restock on the website at 10 a.m. ET each day while supplies last. Customers are limited to one bottle per order.