Angel Reese-Reese's Pieces partnership, explained: How Sky rookie's fan base helped land Hershey's sponsorship

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Angel Reese
(NBAE via Getty Images)

Angel Reese is one of the WNBA's biggest up-and-coming stars, and she has the fan base to prove it.

With a personality as extroverted as hers, what better way to connect with her followers than to give them a shared identity? 

The rookie has gone to social media to express her thoughts on naming her fan base and her chosen nickname is beginning to catch on, so much so that she earned a brand deal related to the name.

Read what the 2024 WNBA All-Star is up to below.

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What is Angel Reese's name for her fan base?

In late June, Reese revealed the name of her fan base on X, formerly Twitter, writing: "Reese's pieces where yall at?????"

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Is Angel Reese sponsored by Hershey's?

Reese inked a deal with Hershey's, the chocolate company that produces the Reese's Pieces and Reese's Peanut Butter Cups, Nick DePaula reported.

This deal has been rumored for over a month, as TMZ reported the two sides were in discussion.

This comes after the official Reese's X account commented on the WNBA All-Star's initial post about naming her fan base.

A Hershey's spokesperson told TMZ Sports in July that they were interested in working with the WNBA star. And Reese has shared in the past that she's a fan of the chocolate peanut butter candy, even suiting up in custom Reese's shoes at the end of June.

The deal is now official with merchandise sold on TheAngelReese.com.

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Angel Reese WNBA stats

2023-24 season

  • 13.6 points per game
  • 12.3 rebounds per game*
  • 1.7 assists per game
  • 1.4 steals per game
  • 39.8% field goal shooting
  • 73.2% free throw shooting

*Leads WNBA in category

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Sarah Effress is an editorial intern for The Sporting News. She is a recent graduate of Northwestern University, and loves to talk soccer and women's college sports.
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